Friday, December 20, 2019

Mens Fairness Cream - 1413 Words

Are Indian Consumer Ready For Family Pack Size Product Authored By Guided By Clifton Pereira Dr.Hanif Kanjer Reuban Rebello INTRODUCITION In today’s consumer world the concept of family pack size product is growing day by day .The consumer want a product in such a manner that can save their money or which is cost effective .The family pack is the product which can save the money of the customer. Most of the consumer prefer a pack product rather than regular product.†¦show more content†¦It is opposed to pure research which is not problem-oriented but for the increase in knowledge which may or may not be used in future. DATA COLLECTION a. Primary Data: Primary data has been collected using questionnaire and interviews. b. Secondary data: Secondary data has been obtained from the internet. In primary data collection, you collect the data yourself using methods such as interviews and questionnaires. The key point here is that the data you collect is unique to you and your research and, until you publish, no one else has access to it. There are many methods of collecting primary data and the main methods that have been used in this research include: * questionnaires * interview Secondary data is data collected by someone other than the user. Common sources of secondary data for social science include censuses, surveys, organizational records and data collected through qualitative methodologies or qualitative research. Primary data, by contrast, are collected by the investigator conducting the research. Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of quantitative data, provides larger and higher-quality databases than would be unfeasible for any individual researcher to collect on their own. In addition to that, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequatelyShow MoreRelatedFair and Lovely10103 Words   |  41 PagesGROUP 2 Marketing Project FINAL REPORT ON Fair Lovely | Unilever FOR FAIRNESS WITH EVERY WASH FOR PIMPLE FREE SKIN FOR SPOT FREE SKIN 1|P e FORa gAGELESS, FAIR SKIN 2013 – 2015 XLRI Jamshedpur Contents I. II. III. Cosmetics Industry................................................................................................................................ 4 Fair and Lovely : Experiencing Beauty ..............................................................................Read MoreReport on Garnier Fairness Cream.3262 Words   |  14 PagesPROJECT ON GARNIER FAIRNESS CREAM Prepared by Group 4 NOVEMBER, 16 , 2012 1.0 INTRODUCTION Garnier is launched in India by LOreal. Garnier came in India with its Ultra Doux range of shampoos. Garnier is a part of LOreal for mass marketing in cosmetics industry. Cosmetics industry in todays world comprises of face care, body care, hair care etc. Garnier light daily moisturiser for women and Garnier men powerlight intensive fairness moisturiser for men are its fairness creams. 2.0 NEEDS, WANTSRead MoreAMITY ASSIGNMENT-MARKETING MANAGEMENT1485 Words   |  6 PagesMarket Segmentation—Man’s Fairness    The male fairness segment industry is pitched at around Rs. 250 crore and the industry is growing at a scorching 150 percent per year.  The industry evidently has woken up to the fact that the metro-sexual and has a large appetite for beauty (the industry expression is male grooming) products, particularly driven by a desire to look as fair as the fairer SEX.      ABC Company recently launched GROOM PLUS the first mens fairness cream and claims that the marketRead MoreGillette810 Words   |  4 Pagesalso a famous brand and was established in 1901. 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